WAX INTERACTIVE ASSISTS ARQUUS WITH THE CREATION OF ITS NEW BRAND WEBSITE

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WAX INTERACTIVE ASSISTS ARQUUS WITH THE CREATION OF ITS NEW BRAND WEBSITE

RENAULT TRUCKS DEFENSE, ACMAT AND PANHARD DECIDE TO POOL THEIR EXPERTISE AND JOIN FORCES UNDER A SINGLE BRAND: ARQUUS.

ESTABLISHING A NEW POSITIONING:

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In 2018, Renault Trucks Defense decided to reaffirm its identity via a new brand image, better suited to its values and ambitions, and thus the Arquus brand was born. 

Arquus picked Wax Interactive to create its new brand site. 

Through a user-centric approach, including conceptualisation and co-creation workshops, all of the stakeholders’ strategic challenges were identified and addressed. This collaborative work, in close conjunction with Arquus’s teams, resulted in a functional and graphical design in line with the brand’s new national and international aims.

GETTING TO KNOW ARQUUS, ITS HISTORY, ITS AUTHENTICITY:

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Wax Interactive designed this website with a dual aim: to strongly promote the Arquus brand universe, while providing a clear product orientation, particularly via an extensive and informative catalogue.

Special attention was paid to visual and graphic quality but also to the structuring of the message conveyed by this showcase site.

In collaboration with the agency Ultramédia, we set up an information architecture that better meets user expectations, and adopted an editorial tone in line with the brand’s values. 

Through this new site, the Arquus brand addresses industry professionals (partners, customers, prospective customers, etc.), and end users, not to forget enthusiasts of course!