A digital lick of paint for the in-store Customer Experience at Leroy Merlin

Digital lick of paint for the retail in-store Customer Experience

Digitalisation of in-store customer experience in the Leroy Merlin paint section

Leroy Merlin expressed a desire to make a digital solution available in its stores to help its customers make decisions and consequently help with sales for its sales team.

Enrich the in-store Customer Experience

Leroy Merlin digital terminal
Digital terminals to enhance the in-store customer experience.

A desire to make a digital solution

Leroy Merlin expressed a desire to make a digital solution available in its stores to help its customers make decisions and consequently help with sales for its sales team. The brand chose the Bema company’s concept called ‘Paint Box’ developed by WAX Interactive.

It is an interactive terminal which offers the user a choice of thousands of paint colors and guides them according to their projects, preferences and also suggests the best combinations. In addition, at the end of the ‘journey’ the terminal will virtually paint a typical surface (kitchen, bathroom, etc.) with the colors chosen and saved by the user (with the option of printing the chosen colors in high definition) to enable them to imagine themselves in the universe that they have imagined.

Proven expertise with interactive terminals

Leroy Merlin digital terminal

Collect information and feedback from customers

Following this pilot phase which made it possible to collect information and feedback from customers, Leroy Merlin and Bema asked WAX Interactive to create a new interface for the terminal in order to enrich it and consequently offer a unique sensory experience which is both practical and fun.

The agencies in Belgium and Lille have combined their UX, functional, design and technical expertise in order to redesign the application and customise it so that it addresses the brand’s specific issues as fully as possible.

The WAX teams consequently optimised the interaction screens so as to make the journey smoother, more user-friendly, and above all involve the customer in their choice of colour and facilitate their purchase. In addition, the ranges of colors available on the terminal have been greatly expanded while remaining simple to use for customers.

A trigger for purchasing directly in the store

What they say...

Jeremy Guyot

Head of Paint Merchandising, Leroy Merlin France

I really liked the rapidity and proximity in the collaboration with WAX Interactive. The 'back and forth' nature of our discussions made it possible for us to develop and act quickly to get what we wanted to visually. In addition, the WAX teams clearly knew how to make the technical vocabulary accessible, and above all we had a graphic designer during the meetings who adjusted the layout and showed us changes in real time which we noted for the interface!

Pierre Thomas

Operations Manager, WAX Interactive Belgium

Paintbox is a perfect example of connected commerce: combining the new opportunities created by the digital and dynamism of Leroy Merlin stores, terminals provide customers with high value-added services in the development project of their homes.