Affinity programme : NRJ Banque Populaire card

Affinity programme : NRJ Banque Populaire card

When a bank innovates and meets up with its customers directly on their bank card.

Matching 16 to 25 year olds' expactations, who are ultra-connected but less reactive to traditional media.

Targeting a young population

16 to 25 year olds are ultra-connected but less reactive to traditional media (posters, emails). Banque Populaire was looking for a way of promoting the new features of its affinity programme and to promote the launch of new exclusive visuals.

Our recommendation

Design of the first mobile and tablet application programme dedicated to a bank card with integration of Augmented Reality 3D innovation. By investing in mobile technology, it is easier to reach Banque Populaire’s desired target and establish it in a sustainable relationship.

Results

With the application and Augmented Reality, we have set up an interactive promotional campaign that addressed the target but also involved the sales network of Banque Populaire.

Figures: More than 60% of cardholders downloaded the Augmented Reality application that presented the advantages of the affinity programme and new, exclusive bank card visuals.

See article featured in Stratégies (French): Une troisième dimension à la carte NRJ Banque Pop

NRJ Banque Pop augmented reality application