Increasing digital awareness for Pernod Ricard

Increasing digital awareness for Pernod Ricard

Keeping the engagement high.

Pernod Ricard is a world leading group in wine and distilled beverages. Since 2014 Wax Interactive is in charge of the digital activation of the brands G.H. Mumm (champaign), Jacob’s Creek & Campo Viejo (wine), Jameson (whiskey) and Beefeater (gin). Further more we organize several ad hoc CRM-campaigns.

From awareness to engagement

Pernod-Ricard-SocialIncrease the brand awareness
Recruit new Facebook fans in order to increase the brand awareness of the three brands.

Keep the engagement high
With a well defined target group of champaign-, wine and spirtis lovers.

Enrich & activate the database
Roll-out specific marketing campaigns in order to enrich the database and turn the members into customers.

The solution

Pernod-Ricard-Social-MummDigital strategy
A continuous process of optimization of the strategy in order to recruit and engage the right people within very specific target groups.

Conversation management
A very specific style with nice graphical designed Facebookposts and out-of-the box copywriting to increase the engagement with the community.

Facebook actions
Organising actions responding to the expectations of their ambassadors, activating the community and enriching the community database.

Wax is the full service digital partner for Jacob’s Creek, Campo Viejo and G.H. Mumm. This includes strategy, day-to-day community management and creative activation campaigns.

The Results

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Champagne GH.Mumm : + 500% engaged users on Facebook 5000 stories generated per month 100 000 people reach each month in Belgium
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Jacob’s Creek : +300% engaged users
Data marketing campaign 40% opening rate to our newsletter High quality database : 3 preferred beverages, preferred retailers, etc.