Delicious nostalgy with Imperial

Imperial is an authentic baking brand that sells baking products. They asked Wax Interactive in 2015 to take care of the digital strategy and to launch the brand on social media. The aim of Imperial is to share moments of delicious nostalgy through the platform ilovebaking.be.

The context

Wax Interactive created a new digital strategy. The aim was to reach people who love to bake and to engage others to start baking. All possible digital marketing tactics were used to increase brand awareness. Baking is these days also linked to different food allergies. That is why Wax Interactive used digital communication to reach, inform and inspire this well defined audience.

 

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The solution

Wax Interactive designed and developed the new responsive ilovebaking.be website. This website offers more than 400 baking recipes, tips and interesting blogs.

I Love Baking was also launched on Facebook, Instagram and Pinterest. Wax Interactive engages people with active community management, funny content and inspiring recipes.

And last but not least, to promote the Imperial lactose free products, an activation campaign was launched, in which bloggers and consumers were involved.

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The results

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+23.000 website visitors per month
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An engaged community on social media
Campaign with 30 bloggers, recipes and 45.000 visitors