Co-branding : Bred&Moi, affinity bank cards

Co-branding : Bred&Moi, affinity bank cards

How can a bank know its customers better and meet their expectations?

Bred was looking to offer its cutsomers an affinity offer allowing them to express their tastes, passions and satisfy their desire for individualization on their bank card.

Bred&Moi bank cards

Bred-AlbatorThe new legislation on bank co-branding in 2009 made it possible for a bank to offer a brand the possibility of featuring its image on a bank card. We proposed that Bred become the first bank in France to offer 100% customizable images to its customers as well as an image library with key licences such as Star Wars, Hello Kitty, Marilyn Monroe, or Captain Tsubasa.

This proposed innovation allowed Bred to offer a new product in its payment means range (development of a new source of income) – Bred&Moi bank cards – and offer the bank’s customers an affinity offer allowing them to express their tastes, passions and satisfy their desire for individualization on their bank card.

To back up the launch of Bred&Moi cards, we also created a world of benefits wholly dedicated to cardholders with dedicated promotions and events as well as an advantages club.

A pioneer in the customization of visuals

To take it a step further, our expertise in co-branding

We monitor co-branding activity to offer banks licences that allow them to target specific customer bases. We negotiate with copyright beneficiaries and control the production of the whole process, from the design of the cards through to their market launch.