Boost The Online And In-Store Customer Experience

Klorane Laboratories, a leading dermo-cosmetic care product brand, chose WAX Interactive Toulouse to assist it with the complete overhaul of its hair diagnostic tool - Klorane & Vous - available online and in stores.

KLORANE - A PIONEERING AND ENGAGED BRAND

logo-klorane

Klorane wanted to overhaul its hair diagnostic tool in order to strengthen its value as an advisor for its clientele to boost sales of care products and help consumers to browse the offer. The brand’s objective was to offer an improved user experience with ultra-targeted recommendations to meet the needs of its consumers and their habits as closely as possible.

KLORANE & VOUS: 12 PROFILES, 16 QUESTIONS, 25,000 RECOMMENDATIONS

The WAX Interactive teams have developed a responsive website based around Drupal CMS interfaced with the brand’s product catalogue. The diagnostic tool was completely redesigned to take into account a set of ‘lifestyle’ criteria – places and lifestyles, daily habits – in order to provide personalised responses and thus offer products adapted to the needs of the user and their lifestyle.

 

a few metrics

visits daily on the website
points of sales equiped
diagnotics submitted online
diagnotics taken on site

WHAT THEY HAVE TO SAY...

Juliette Carray

Digital Marketing Manager - LABBORATOIRES KLORANE

The result is high quality and we are very satisfied with it. We highly appreciated WAX Interactive's ability to challenge itself and get out of its comfort zone to lead a project and the brand towards a new style of communication

Jérôme Espiau

Digital Project Manager - WAX INTERACTIVE TOULOUSE

We have met the Laboratoires Klorane challenge by combining our UX & design expertise with our drupal technical expertise to achieve a enjoyable customer experience

Lucie

Blogger & User of the online diagnostic

"Klorane & Vousé cconcept is really great. I really like this "guide" taht enables those who don't have time to go in a shop or those who don't really like to ask for advises to be guided in their choices