Numerical strategy : Belgomilk knows its customers
Marketing actions driven to better customer knowledge
Belgomilk is a subsidiary of the Milcobel Group, a Belgian dairy cooperative and one of the largest dairy companies in Europe. Wax Interactive is in charge of the full digital strategy of the cheese brands 'Brugge Cheese' and ‘Nazareth Cheese’.
Understanding the consumer's needs an thoughts
Know your customer
Belgomilk products are sold in retail and until 2012 Belgomilk didn’t know there customers.
Convince people that Belgomilk products have the highest nutritional, sensory and functional quality.
Day-to-day conversation management for the brands Brugge Cheese and Nazareth Cheese.
The creation of games and marketing actions to recruit new fans and enrich the community database.
The launch of new brand websites for Brugge Cheese and Nazareth cheese.
Wax created a platform game with the mascot of ‘Mariette the cow’, as a launch of the rebranding of Belgomilk.
The game was played more than 110.000 times and an iPad app version was created.
Nazareth Cheese Games
STACKING GAME NAZARETH CHEESE
Wax created a stacking game with the mascot ‘Jefke the mouse’. The goal was to invite friends an to help Jefke reaching the cheese. Each time a friend became a fan, his profile picture was activated in the box. On average every player invited 16 friends (= member-get-member).