Content Marketing : AG Insurance reachs its costumers
AG Insurance e-mail marketing
AG Insurance is the Belgian leader in insurance products (with 3 million customers).
Since 2014 Wax Interactive is in charge of the monthly newsletter, the contest of the month and member-get-member actions.
An insurance company without direct contact with its clients
Insurance products from AG Insurance are sold only though brokers and partners. Therefore, AG doesn’t have direct contacts with its customers and can’t upsell or cross-sell other products.
Establish a direct communication
The aim of the project is to set-up a direct communication with the customers, in order to :
- Create brand loyalty
- Promote new insurance product offers
Each newsletter contains a specific promotion on an insurance product. Through the associated contests, people are motivated to inform their friends about AG Insurance and generate social sales.
A responsive newsletter template
Monthly newsletter creation
Define each month a theme with 5 topics and 3 products to promote. Full copywriting, HTML slicing and newsletter sending.
Organize monthly contests to boost the recruitment of subscribers
Each month, we organize a contest that motivates people to subscribe to the newsletter.
During the first contest, 62% of people decided to opt-in to the newsletter. Less than 0,7% later unsubscribed.