user experience design

WAX Interactive creates personas which match the main targets to guide the whole design process and focus attention on users' real needs.

WAX Interactive puts mapping of users' multi-channel journeys in place which identifies the different touchpoints and problems encountered.

Collection and analysis of analytics data to better understand the real uses of digital services by users.

The WAX teams carry out an audit and expert analysis of your digital services on the basis of ergonomic criteria and good practices in the field of digital design.