The WAX Interactive teams interview and observe users or target consumers to identify their behaviour and their actual uses.

The WAX Interactive teams organise round tables and discussion groups with users or target customers to understand their desires, their needs and their expectations.

The WAX Interactive ergonomics teams organise and run user tests to identify the ergonomic problems which need to be corrected in order to define the optimisations required.

The WAX Interactive teams do investigations and surveys to collect information on user satisfaction and the perceived quality of their experience.

WAX Interactive develops prototypes of the solution identified to illustrate the design choices by producing realistic and clickable mock-ups.

Creating, writing, producing and editing videos and animated films to distribute on the web or social networks.

The WAX Interactive design teams define the general graphic style, artistic direction and develop the design of the interface and related visual aids.

WAX Interactive's UX teams develop functional mock-ups (wireframes) in order to represent the organisation of content on the different pages to be created.

WAX Interactive defines the content strategy and the overall organisation of the information and features on your website.

WAX Interactive creates personas which match the main targets to guide the whole design process and focus attention on users' real needs.

WAX Interactive puts mapping of users' multi-channel journeys in place which identifies the different touchpoints and problems encountered.

Collection and analysis of analytics data to better understand the real uses of digital services by users.

The WAX teams carry out an audit and expert analysis of your digital services on the basis of ergonomic criteria and good practices in the field of digital design.