Acquisition of Naxeo

Acquisition of Naxeo

Strengthening digital and e-commerce expertise

We are delighted to announce to you that the Naxeo agency in Lille is joining our WAX Interactive teams for even more connected commerce!

Naxeo, renowned specialist in connected commerce

Naxeo was founded in 2004 and supports companies in developing their digital strategy and implements marketing and sales performance-focused cross-channel e-commerce systems. Its services are centred on five key areas:

  1. A new digital experience: definition of the brand’s digital strategy in terms of its business objectives and the resources to be implemented to increase its profile and increase its sales through a customised customer journey.
  2. The digital identity: because the identity of the brand or promotion of the product are crucial factors, the Creative Directors and UX Designer at Naxeo build a unique digital identity, differentiating and adapted to a multi-channel strategy.
  3. The e-commerce performance: to efficiently organise the sales organisation plan and the choice of investments that create value as part of a performance-related pay strategy which enhances the ROI of campaigns.
  4. Connected showroom: with a multi-channel sales strategy, Naxeo supports the digitalisation of points of sale and the roll-out of digital content.
  5. CRM: to increase the value of customer data by undertaking targeted and relevant initiatives.

With its strengths in developing successful e-commerce projects, Naxeo has created Ecommerce4U, an Internet-based sales delegation service.

Watch this space!

WAX Interactive
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