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A Tissot watchmaker quality checking a new watch


Tissot was founded in 1853 by Charles-Félicien and his son Charles-Émile Tissot in the Swiss city of Le Locle and has been a subsidiary of the Swiss Swatch Group since 1983, the largest watch producer and distributor in the world. Since Tissot joined the Swatch group the brand is marketed in 160 countries around the world.

Tissot is not only the official timekeeper for the UCI  world championships, the Tour de France and Vuelta, MotoGP and the NBA, but also has ambassadors in those disciplines, such as 8 times MotoGP world champion Marc Marquez and NBA player Klay Thompson.

Social media posts Wax created for the Tissot pages

The challenge? 

Tissot thought that it was time for a new partner and thereby a fresh breeze on its social media channels. Enter Wax! We won the pitch and that was the start of a beautiful partnership. We create the international social media strategy, define the social media brand identity and manage digital campaigns.

From Awareness to e-Commerce sales

We constantly create social media content with a campaign approach. These campaigns are sometimes sport-related (Tour de France, NBA, Moto GP) or fashion-oriented. The goal is twofold: create attractive content (visually and textually) to allow 2M Facebook fans and 1,1M Instagram followers to engage with the brand on the one hand, but also ensure that this content leads to purchases thanks to a conversion driven strategy on the other hand.

We manage campaigns for many markets such as Singapore, Canada, United Kingdom and reached a ROAS up to 14!

In short, our efforts for love brand Tissot result in great figures since 2014, a very long parternship in the digital world of agencies. No doubt we’re having a great TIME!


Engagement rate


Markets actively use our content


created posts

The talents behind this project

Because teamwork makes the dream work. 

Guillaume Janne

Guillaume Janne

Art Director

Joachim Kamoen

Joachim Kamoen

Art Director

Myriam Minne

Myriam Minne

Community manager

Pierre Thomas

Pierre Thomas

Operations manager

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Are you the
digital talent
we are looking for? 

We'd love to get to know you and create memorable stories together! Discover our vacancies! 👇

Contact us!

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Fill in the form or give us a call :

+32 9 329 83 80