All you need is food (and a new marketing strategy)!
From baby foods to petcare: the Nestlé portfolio covers almost every food & beverage category, offering products and services for all stages of life, every moment of the day, helping people take care of themselves and their families. Good food, good life, with more than 2000 brands, from global icons such as Nesquik to local favorites as Hépar.
Each brand deserves a different approach, that’s why at Wax we always start our collabs with a customized online and/or offline marketing strategy. As we have a shared passion with the Nestlé brands (food is life!), working on the strategies is always a blast!
Hépar - natural mineral water that helps beat constipation - has been one of our favorite clients for the past three years. Well known in France, but fairly unknown in Belgium. That’s why they asked us to take over their social channels, write newsletters & advertorials, create display banners, and so on. We went completely crazy with the puns, to make the constipation subject less of a taboo (and we loved it!). Next to this, we also supported the #HappyPregnant campaign with a fun influencer marketing strategy, targeted on moms-to-be.
When Nesquik asked us to create a strategy for their ‘All Natural’ product launch, everybunny at Wax couldn’t have been more excited! 🐰 Next to creating a digital campaign, we also supported the launch offline with billboards, POS-materials, advertorials,... Big brand = think big!
Pure Life launched ‘Wild About Water’ bottles for children, and asked us to help out with the digital launch. We created an all round digital strategy, and let our design team go wild with the visual style. PS: Do you recognize the voice of our very own colleague Lissa in the campaign video?
Although food brings us happiness, we also cannot resist cute animals (have you seen our office dog?). Luckily, Nestlé has it all. Wax created a Facebook, YouTube and Instagram awareness campaign for Purina One, premium dog & cat food.
When we were approached by a new Nestlé brand to define a digital strategy, ‘Yes!’ was our super cliché yet spontaneous reply. To generate awareness around the new & healthy Yes! bars, we proposed among other a collaboration with Belgian micro and macro influencers and an inspiring event. Take a closer look in our dedicated blogpost to learn more about the influencer campaign. Since the influencer campaign was a success (yes!), we have also been working on both online & offline awareness campaigns.
Last but not least: Valvert. We introduced the new rpet recycling bottles by sending out mailings, creating both a campaign video and other assets for social, and so on. As we did such a great job, they decided to book us again this year to introduce a new wave. Hooray to that!
The talents behind this project
Because teamwork makes the dream work.
Head of Digital marketing
Paulien De Clercq
Eline Van der Gucht
Frauke De Laender