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Food.Be

What’s cooking in Belgium? The new food.be website! Fevia - the Belgian food & drink federation - asked us to do some web magic, and make the current food.be website more user-friendly, inspiring and mobile first. Let’s dive into the case & results.

Food Mockup
Food style

Small country, great food

Food.be is thé reference for food & drinks in Belgium, with over 1.200 Belgian brands and their products showcased on their website. They promote the quality, diversity and innovation of Belgian food brands. Looking for a Belgian product, company or brand? On food.be you can discover what they can do for you. 

 

Wax to the rescue

Great ingredients make great food. And as you know, a great mix of UX, UI and SEO make a great website. We were approached by Fevia to give the website a backend and frontend boost, and that’s what we did! We met their goals, delivering a user-friendly website we’re all very proud of.

Food style

The result: 

  • An improved website design including inspiring articles, that improve the food.be image
  • A web tool that gives connected members more leads, and because of this attract more members
  • A user-friendly search engine, to make sure customers can find the product, company and brand they are looking for in just a couple of clicks
  • An internal site update for time saving
    • Each member can create its own information folder online via a seperate datatool, keep it up to date and share news & cases
    • The possibility to generate automatic newsletters based on site news
    • An event manager where subscriptions can be managed
    • Including Salesforce as a CMS system, to post the information uploaded by members on the datatool directly onto the website
  • Bring the general sector in the news in a positive way, with a “social wall”. This is a mix of internal, external & social media posts.
  • And of course: all of this GDPR-ready, mobile friendly and Google optimized

 

Food is the ingredient that binds us all together, and - after our updates - so does the food.be website. Cheers to that! 

 

The talents behind this project

Because teamwork makes the dream work. 

Wim Hoebeke

Wim Hoebeke

Head of Web

Tom Van Liedekerke

Tom Van Liedekerke

Project Manager

Simon Decloedt

Simon Decloedt

Developer

Geoffrey Vandamme

Developer

Floris Cobbaert

Floris Cobbaert

Developer

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digital talent
we are looking for? 

We'd love to get to know you and create memorable stories together! Discover our vacancies! 👇

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+32 9 329 83 80