Eau Thermale Avène
A smooth partnership & converting campaigns
We treat your socials the way Eau Thermale Avène treats your skin: as if it were our own! After working for Avène for 3 years we really do feel part of the brand. Creating and boosting their social content in Belgium and The Netherlands has been a blast. Discover our work!
Eau Thermale Avène
Eau Thermale Avène, part of the Pierre Fabre group, has a rich history of skin care with products for every skin type that contain the healing Thermal Water from the Saint-Odile source in France. Many different ranges for face & body meet the needs of the sensitive skin.
Completing different challenges for Eau Thermale Avène each year has made us glow with pride (and luckily, glowing skin is always in). Influencer marketing, always-on, campaigns: we’ve done it all! Always working with a customized Digital Marketing Strategy, in combination with the daily management of the marketing campaigns we propose.
A selection of what we do:
- Strategy & gestion of many campaigns with different objectives: from store traffic to brand building. We define conversion driven strategies, create the assets and setup, monitor and report the campaigns. Some campaigns we did: Couvrance lipbalm launch, Solaire sun care, A-OXitive launch, Skin & Cancer, and so on.
- Influencer marketing to further reinforce the digital approach and add an extra value to the existing campaigns. In 2020 we’re also launching a unique collaboration with Avène ambassadors, to celebrate the 30th birthday of the brand. Stay tuned!
- Always-on social media approach for both The Netherlands and Belgium. Being topical with the brand is vital. That’s why we each month propose content adapted to the latest trends in skin care, new product releases, topical tips & tricks,... The always-on approach includes strategy, copywriting, design and performance marketing.
countries (Belgium, Netherlands)
Campaigns per year
Years of partnership
They say good skin is the best foundation.
Doing a good job in skin care also appears to be a good foundation. ;)
That’s it for now! Oh, and remember:
Skin first. Makeup second. Smiles always.
The talents behind this project
Because teamwork makes the dream work.
Head of Digital marketing
Eline Van der Gucht
Frauke De Laender