Eau Thermale Avène

Eau Thermale Avène

Eau Thermale Avène, part of the Pierre Fabre group, has a rich history of skin care with products for every skin type that contain the healing Thermal Water from the Saint-Odile source in France. Many different ranges for face & body meet the needs of the sensitive skin. 

Made-to-measures

Completing different challenges for Eau Thermale Avène each year has made us glow with pride (and luckily, glowing skin is always in). Influencer marketing, always-on, campaigns: we’ve done it all! Always working with a customized Digital Marketing Strategy, in combination with the daily management of the marketing campaigns we propose.

A selection of what we do:

• Strategy & gestion of many campaigns with different objectives: from store traffic to brand building. We define conversion driven strategies, create the assets and setup, monitor and report the campaigns. Some campaigns we did: Couvrance lipbalm launch, Solaire sun care, A-OXitive launch, Skin & Cancer, and so on.
• Influencer marketing to further reinforce the digital approach and add an extra value to the existing campaigns. In 2020 we’re also launching a unique collaboration with Avène ambassadors, to celebrate the 30th birthday of the brand. Stay tuned! 
• Always-on social media approach for both The Netherlands and Belgium. Being topical with the brand is vital. That’s why we each month propose content adapted to the latest trends in skin care, new product releases, topical tips & tricks,... The always-on approach includes strategy, copywriting, design and performance marketing.