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Colruyt - Laagste prijzen

Colruyt, a Belgian legacy! Well known because of its unique retail concept, efficient innovations and of course because of its clear slogan: “de Laagste Prijzen”. We’ve been working with Colruyt Laagste Prijzen since the beginning of 2019 after writing a pitch-winning strategy and have been their first allround digital partner ever since.

Visual van de Colruyt Lekker Koken Facebookpagina en de Instagramfeed

Colruyt Laagste Prijzen

CLP is the core of Colruyt Group and where it all started: it’s a big retail chain with over 220 stores in Belgium. The supermarket chain focuses on families with kids and has as main goal to offer an efficient & useful shopping experience for the lowest price possible.

The challenge

Colruyt was on the hunt for a strategic partner that could help to rejuvenate the Colruyt image via social media and generate traffic to the stores. On the wish list? A hands-on strategy that they could eventually execute.  

From strategy to a partnership

Being ourselves, we went a bit further than what was expected & now support CLP on several levels: from Digital Marketing Strategy to the daily management of the marketing campaigns we propose. We work on an always-on, campaign and consultancy basis.

A selection of what we do:

  • Always-on social media approach for Colruyt Laagste Prijzen and Colruyt Lekker Koken, the culinary branch of the warehouse. This includes strategy, copywriting, design and performance marketing.
  • Strategy & gestion of many campaigns with different objectives: from store traffic to brand building and app downloads. We define conversion driven strategies, create the assets and setup, monitor and report the campaigns. Examples of campaigns we’ve been managing are the all-summer barbecue campaign, back-to-school campaign, campaign for youth movements and MyColruyt app promotion campaign.  
  • Consultancy on a strategy, media and content creation level. We’ve been working closely with the in-house communications agency of Colruyt (CCX) to align on- and offline communications, create an engaging digital strategy and align the different online touch points of the brand. We’re coaching CLP towards an innovative strategy that covers the full digital Customer Journey. 
  • Influencer marketing to further reinforce the digital approach and add an extra value to the existing campaigns.

In short, it’s a match! We’re in a true partnership with CLP and share our strategy, social media, design, content creation and influencer marketing experience along the way. Ain’t that a beautiful story?!

The talents behind this project

Because teamwork makes the dream work. 

Tjorven Crevits

Tjorven Crevits

Project Manager

Thibault Demuynck

Thibault Demuynck

Performance marketeer

Stijn Hosdez

Stijn Hosdez

Community manager

Sara Vanderkelen

Sara Vanderkelen

Head of Digital marketing

Paulien De Clercq

Paulien De Clercq

Community manager

Myriam Minne

Myriam Minne

Community manager

Mieke Vandenholen

Mieke Vandenholen

Project Manager

Léonie De Strooper

Performance marketeer

Eline Cottyn

Eline Cottyn

Head of Design

Eline Van Der Gucht

Eline Van der Gucht

Designer

Frauke De Laender

Frauke De Laender

Strategist

Ineke Daenen

Ineke Daenen

Key Account Manager

Joachim Kamoen

Joachim Kamoen

Art Director

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Are you the
digital talent
we are looking for? 

We'd love to get to know you and create memorable stories together! Discover our vacancies! 👇

Contact us!

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touch

Fill in the form or give us a call :

+32 9 329 83 80