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Group of young people toasting with Cointreau

Knock, knock, it’s cocktail o’clock! The French liqueur brand Cointreau approached, as a loyal customer for years, WAX to revamp their website with a new visual ID and to make it more flexible for their local content creators. The result is a brand new front-end and backend that is easy to use by unskilled Drupal Users. Before we drink to that, let’s explain what we did.

Cheers to Cointreau

You might remember Cointreau as the bottle in your grandparents’ cupboard. Times have changed! The liqueur brand is getting rid of its old-fashioned and traditional image and targeting a younger audience. The aim is to inspire that audience with cocktail recipes from all over the world. That’s why their digital strategy, UX, UI and search engine optimisation have to be on point. WAX to the rescue!

Mock up image of the new Cointreau website on a laptop and a mobile phone next to a tasty looking red cocktail

Better, faster, stronger (and easier)! 

We were approached by Cointreau to create a new digital brand identity and roll it out in a new international website. Another aim was to ease the content management for local marketing teams in each markets. Our Drupal 8 experts created a full new editing approach allowing copywriters to create paging by assembling blocks of text, images, videos, forms with a full set of layout properties. They made it even possible to add a content block directly on the front-end. Plus, we made it possible for the local editors to adapt (content in) blocks in just a few clicks.

Short video clip of the frontend content management system for the new Cointreau website

Additionally, we developed a content distribution platform that allows the different local markets to easily copy or translate the content made by the international page. As usual, with as few thresholds as possible and the best user-friendliness for the local content creators.

We used this opportunity as well to extend the new visual ID of Cointreau to the website. The result is a fresher and more trendy look and feel of the front- and backend. And to top this all off, in order to improve the SEO quality, we analysed & speed up the overall site performance

Let’s raise a glass to that!

+100%

SEO traffic

11

active markets (USA, China, Japan, United Kingdom...)

+40%

Visit duration

The talents behind this project

Because teamwork makes the dream work. 

Tom Van Liedekerke

Tom Van Liedekerke

Project Manager

Steven Vanhercke

Steven Vanhercke

Developer

Simon Decloedt

Simon Decloedt

Developer

Pierre Thomas

Pierre Thomas

Operations manager

Floris Cobbaert

Floris Cobbaert

Developer

Koen Declerck

Koen Declerck

Developer

Ivo Van Geertruyen

Ivo Van Geertruyen

Developer

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