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Increasing brand loyalty and supporting insurance brokers as they enter the digital market: that’s the challenge AG Insurance put to us. Want to see how we activated their digital awareness and footprint?

AG = Assurances Générales

This award-winning insurance company has more than 190 years of experience and expertise on the Belgian market, offering insurance solutions to banks like BNP Paribas Fortis, Bpost and Fintro, but also to independent insurance brokers. They live and breathe their motto “Supporter of your life”.

Tackling a gap in digital services

In 2015, AG Insurance contacted Wax to brainstorm some ideas in order to increase brand loyalty with their insurance brokers – therefore increasing their profit, and at the same time offer them digital know-how to help them to expand their digital footprint. Wax developed a set of digital services on a custom-built Drupal platform to boost the activity between AG and their brokers. 

To guarantee user-friendliness, this platform was linked up to AG’s existing loyalty program: this means that every broker can get digital services for free dependent on their loyalty to the AG-brand. 

Additionally, brokers who are less tech-savvy can turn to the platform and order whatever service they require and receive guidance and support in taking their first digital steps.

Enter WeActivate, the platform

Since the conception of the WeActivate-platform, there have been many challenges, changes and additions:


A real must-have in the digital age, Wax made it very easy and quick to have your own website. Choosing from several, ever-expanding custom-made Drupal templates which can be personalized according to the broker’s own wishes, a fully professional website can be created and put online in less than one day. But what with the fierce legal guidelines that an insurance broker website needs to uphold? Together with AG, Wax developed the websites to be compliant with the very strict FSMA legal requirements. In 2018 we made provisions to be compliant with GDPR-rules as well. The brokers themselves can rest easy that their website is up-to-date legally and digitally: there are constant content updates and new features that are added (video banners, new templates, etc.), most of them inspired by broker requests.

Social Media Management

Well content updates, that’s all very well, but if your broker office is lacking visibility, who will read them? Cue for our web development team to create a way to push news items to the office’s own Facebook page, which can also be created by Wax if they are unsure on how to go about it.

Digital advertisements

Starting off with Google Search and Display campaigns, brokers can sign up for digital campaigns as well, completing the full digital services offer on the platform. Whether to create more visibility for their office, or more leads to certain types of products, the world is their proverbial oyster. Our latest addition to the digital services is a brand-new ads campaign concept, launched in 2019, aimed at AG brokers who want to diversify their campaign goals using both Google and Facebook, and promoting specific AG products which increases their brand loyalty too.

mockup of the AG website

Onwards and upwards

When the platform was first launched at the end of 2015 it took off immediately: Wax even won an award at the Bloovi DMA “Best Performing B2B project”

In 2019 more 60 digital campaigns were launched on Facebook and Google and in 2020 the platform counts more than 700 websites overall. Wax and AG strive to improve on digital services every year, to increase brand loyalty but also to assist their brokers every step of the digital way. 

Curious how Wax can be a supporter of your digital project?



Live websites


Digital marketing campaigns


Facebook pages

The talents behind this project

Because teamwork makes the dream work. 

Lissa Simons

Lissa Simons


Wim Hoebeke

Wim Hoebeke

Head of Web

Pierre Thomas

Pierre Thomas

Operations manager

Peter Berwouts

Peter Berwouts

Project Manager

Camille Vervenne

Camille Vervenne

Performance marketeer

Floris Cobbaert

Floris Cobbaert


Josephine Heinen

Josephine Heinen

Support manager

Contact us!

Want this for your brand?

Fill in the form or give us a call :

+32 9 329 83 80 

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