That’s the way the cookie crumbles
What are cookies exactly?
Cookies are bite-size text files placed on your computer to collect standard internet log information and visitor behaviour information.
5 different cookie types
- Essential cookies
- These cookies are required for the website functionality and therefore cannot be switched off.
- If you prefer to also block these cookies, you will have to disable the acceptance of cookies inside your browser settings. Note that by doing so, this might make this website unresponsive, or some features might become inaccessible.
- Essential cookies never store personal information to the extent you can be identified as a user; all information is anonymous.
- Functional cookies
- These cookies are used to enhance the functionality of the website. For example, the integration of a cookie to allow to keep your preferences on a filterable page.
- Functional cookies never store personal information to the extent you can be identified as a user; all information is anonymous.
- We recommend accepting these cookies to allow to use the full experience of the website.
- Performance cookies
- These cookies allow us to ensure we can measure the visits and the traffic to our servers, to ensure the performance of the website is guaranteed.
- All information that is gathered, is stored anonymously, and cannot allow us to identify you.
- Analytical cookies
- These cookies are implemented to allow us to analyse the visitor’s behaviour, to better serve them in the future.
- All data that is gathered is stored anonymously and cannot be linked back to the visitor.
- Advertisement cookies
- These cookies are set by the advertisement partners that are implemented into the websites. The information could be used by the partners to build a user profile to better serve information on this or other websites.
- The partners will not be able to store any personal information, they can use information on the website to build an anonymous targeting profile. Re-marketing actions are included into this type of cookies.
First- & third-party cookies explained
When using cookies, there is a large difference between first- and third-party cookies. When a cookie is created by your own website and uses your own domain (i.e., *.wax-interactive.com), this means the cookie is a first party cookie.
A third-party cookie is set by a third party, so not by your own website but by a tool you use, or a service you implemented. For example, when a Shopify cookie is being set to manage a shopping cart; that’s a third-party cookie.
As a website owner/builder it is very important that you know the difference and also know of each cookie so you can guarantee compliance.
Website cookies: practical guidelines
- Make sure you have a list of cookies available and under which category they fall.
- Allow users to consent to your cookies in a clear and specific way.
- When a user does not consent, make sure you do not enable non-essential cookies.
- If users want to change their preferences, make sure they can do so.
- Make sure to list all cookies (also third-party)
- Group cookies per category
- Make sure you describe how a user can change their preferences
What to put in your cookie banner
The cookie consent must be obtained from the user via a cookie banner (or similar) when they visit for the website for the first time. The banner should at least have:
- A way to manage the preferences per category
- A button to consent to the cookies.
Note: A cookie wall which blocks the entire screen, or a consent given when starting scrolling are both invalid!
The GDPR importance of a cookie consent
What is a cookie consent?
Because of the fundamentals of the GDPR, users need to know what purpose different cookies serve, and allowed to consent to or deny those cookies. For example, if a user consents to the use of functional cookies that allow a language to be set, that does not mean they consent to cookies that collect data on behalf of Google or Facebook.
Why embed a correct cookie consent system?
Let us help you!
As illustrated, having an up-to-date cookie banner is essential for your website. If not, it can have repercussions on your website ranking and you may be violating GPDR policies that apply to your location or country.
Are you unsure about your implementation - maybe you have a cookie disclaimer, but not a category-based system, or you simply want to validate your current set-up?
At Wax Interactive, we can assist you to obtain and maintain cookie compliance for your project.
We also developed an in-house fully customizable Cookie system for Drupal, which has been approved by an official DPO. If you like, we can sit together and explore the options of implementing this solution into your project!
This blogpost was written by Jorge Spiessens.
The talents behind this project
Because teamwork makes the dream work.